Library:Selling Hitler
| Selling Hitler | |
|---|---|
| Author | Nicholas O'Shaughnessy |
| First published | 2016 |
| ISBN | 978-1-84904-352-6 unverified |
| Role | Analysis |
| Domains | History Business, Finance & Scams Politics & Elections |
| Tactics | Propaganda Technique Manipulation |
Selling Hitler is a 2016 book by Nicholas O'Shaughnessy.
Summary
Nicholas O'Shaughnessy, a professor of communication at Queen Mary University of London with a background in marketing, analyzes Nazi propaganda as a branding exercise.
The Nazi brand
O'Shaughnessy argues that the Nazi movement was carefully designed like a modern brand, with a logo (the swastika), consistent visual identity, slogans, uniforms, rituals and a mythology centered on Hitler. Mass rallies and films such as Triumph of the Will were staged experiences rather than simple messages.
Myth and emotion
He emphasizes that the regime sold feelings of belonging, renewal and revenge rather than detailed policies, and that its propaganda depended on myths that audiences partly wanted to believe.
Relevance to Bullshitopedia
By using the language of marketing, the book highlights how techniques used to sell products can also sell extremist politics.
Related entries
- Germany was stabbed in the back in 1918
- Library:Crystallizing Public Opinion
- Library:The Hidden Persuaders