Library:Salt Sugar Fat
| Salt Sugar Fat: How the Food Giants Hooked Us | |
|---|---|
| Author | Michael Moss |
| First published | 2013 |
| ISBN | — |
| Role | Analysis |
| Domains | Food, Nutrition & Wellness Business, Finance & Scams |
| Tactics | Propaganda Technique Statistical & Evidentiary Distortion |
Salt Sugar Fat: How the Food Giants Hooked Us is a 2013 book by Michael Moss.
Summary
Michael Moss, a Pulitzer Prize–winning reporter for The New York Times, investigates how processed-food companies engineer products around salt, sugar and fat to maximize craving and sales, and how they market them.
Key points
- The bliss point. Moss describes how companies test products to find the exact level of sugar that maximizes appeal.
- A 1999 meeting. He opens with a meeting of food company executives at which a Pillsbury executive warned about obesity; most of the industry chose not to change course.
- Health marketing. Companies marketed products as healthy by highlighting one feature, such as low fat, while increasing sugar or salt.
Relevance to Bullshitopedia
The book shows how food marketing shapes what people believe is healthy, a theme across many Food, Nutrition and Wellness entries.