Library:Propaganda and Persuasion
| Propaganda and Persuasion | |
|---|---|
| Author | Garth S. Jowett and Victoria O'Donnell |
| First published | 1986 |
| ISBN | 978-1-5063-7134-4 unverified |
| Role | Analysis |
| Domains | Politics & Elections Technology & Media History |
| Tactics | Propaganda Technique Manipulation |
Propaganda and Persuasion is a 1986 book by Garth S. Jowett and Victoria O'Donnell.
Summary
Garth Jowett and Victoria O'Donnell, communication scholars, first published this textbook in 1986; it has been revised many times, most recently in a seventh edition in 2018. It is one of the most widely used academic introductions to the subject.
Defining propaganda
The authors define propaganda as a deliberate, systematic attempt to shape perceptions and direct behavior in the interest of the propagandist, and distinguish it from persuasion, which serves the interests of both sides. They classify propaganda as white (accurate source), gray (uncertain source) or black (false source).
A method for analysis
The book offers a ten-step framework for analyzing a propaganda campaign: its ideology and purpose, context, the identity of the propagandist, the structure of the organization, the target audience, media techniques, special techniques, audience reaction, counterpropaganda and effects. Historical chapters run from ancient times to the internet.
Relevance to Bullshitopedia
A practical toolkit for taking apart any campaign, it fits closely with Bullshitopedia's approach of tracing a claim's origin, spread and effects.